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Ingvar Kamprad’s IKEA
Thinking of entrepreneurs, Ingvar Kamprad is probably one of those that influences our student life the most. Not by taking up our time with the unfortunate invention of facebook or a particular...
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Leadership in the Euro crisis?
The Euro crisis became more and more serious over the last couple of weeks and even the future viability of the Euro currency was questioned. It is evident that problems of this scale demand for...
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Amazon opens Fire on Apple
With the release of the Kindle Fire on the 15th of November (1), Amazon launched a device that, priced at only $199 dollars, could pose a serious threat towards Apple’s $500 iPad 2. Some journalists...
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The real problem with this advertisement
Responding to Nicola Lam’s blogpost (1) about the controversial GM advert, I do not concur with her concluding that GM should subsequently put their focus on sustainability as a reaction on their...
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Can natural desasters boost Sales?
When marketeres come up with an advertising campaign, they have to take many aspects into consideration. Simply praising or trying to appeal to a certain target market is of not much use if, at the...
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Honesty – Marketing Strategy of the Future?
When I think of the past classroom discussion about marketing ethics, the most striking memory is about false advertisement on behalf of McDonald’s. In fact, I hear people complaining or making fun of...
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Keep it Real, Estate: The Story of a Marketing Lie that Backfired
Vancouver is the second-worst city in the world if you want to buy a house (1). The median home price of over $600,000 is 9.5 times the average gross annual household income, a multiple that is only...
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The delicate Art of Product Placement
It is the seamless transition between a movie and a commercial, the subtle distraction of our thoughts away from the story line towards a brand name, the billboard next to the highway of the film reel....
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Online Distribution – The Only Way to Save an Industry?
Music, movies, games – the way we enjoy either of those three mediums changed massively during the past 100 years. In this blog post, I want to elaborate on the opportunities and threats that come...
View ArticleWhat is Marketing to me? A Reflection
It is April, school is over and exams will start soon for me and all the other students here at UBC. In this post, I want to write about my experiences in my marketing course and my feelings about our...
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